Area Sales Manager - London Region

Area Sales Manager

Field‑based ¦ Sales ¦ London Region

Own the territory. Grow the business. Be the face of our brands.

We’re looking for a driven Area Sales Manager to take full ownership of our London Region.

This is a hands‑on, field‑based role covering Greater London. You’ll be responsible for growing turnover and profitability, strengthening customer relationships, and building long‑term brand presence across a diverse mix of retail, trade, merchant, and distribution partners.

If you’re commercially minded, thrive in a fast‑paced urban territory, and enjoy being out with customers every day, this is an opportunity to make a visible impact and build a strong sales career in one of our most strategically important regions.

What You Will Be Responsible For:

You’ll have clear ownership of your territory and the freedom to shape how you deliver results.

Driving Sales & Territory Performance

• Growing turnover and profitability across direct and indirect accounts within the London Region
• Taking full accountability for performance across all brands and product categories
• Turning regional and national strategy into practical, local execution

Building Strong Customer Relationships

• Developing trusted relationships with retailers, trade customers, merchants, and distributors
• Positioning our brands as the partner of choice through consistent engagement and value‑led conversations
• Clearly communicating our strategy, proposition, and product advantages to customers at every level

Planning, Visits & Execution

• Planning and delivering regular, high‑quality customer visits using structured CRM‑led journey planning
• Agreeing account targets and objectives, securing customer buy‑in, and adapting plans as markets evolve
• Maintaining accurate CRM records for all activity, opportunities, and specifications

Product, Training & Specification Support

• Delivering and coordinating product training to build confidence in features, benefits, and technical advantages
• Identifying contract and specification opportunities within Developer and Specification sectors
• Sharing qualified leads with Specification Managers to maximise conversion

Insight, Reporting & Collaboration

• Producing monthly performance updates against agreed objectives
• Monitoring competitor activity, market trends, and regional movements
• Working closely with internal teams and distribution partners to drive shared commercial goals

Brand Representation

• Representing the business at trade events, exhibitions, and industry forums
• Hosting and supporting customers at regional and corporate events
• Acting as a professional, credible ambassador for our brands at all times

For This Role We Would Need You To Demonstrate:

You’ll be a motivated, organised sales professional who thrives in a high-activity, field‑based role and enjoys building long‑term customer relationships.

You’ll bring:

• Proven experience in a field‑based sales role within a fast‑paced environment
• Strong experience selling into Trade and Retail customers
• Excellent relationship‑building skills, adaptable across different customer types
• Strong organisation, planning, and communication capability
• A solutions‑focused mindset, with the ability to prioritise and manage your time effectively
• A genuine sense of ownership for your territory and its performance
• Experience working collaboratively with distribution partners to deliver shared results
• A passion for continuous improvement and personal accountability

What Your Colleagues Say About You:

• Confident, professional, and credible with customers
• Highly organised with strong attention to detail
• Commercially aware and results‑driven
• Proactive, positive, and solutions‑oriented
• A supportive team player who builds strong internal and external relationships

Core Competencies

• Cultivates Innovation – Always remain curious
• Active Learner – Take every opportunity to grow your capability.
• Collaborates – Use your network, sharing knowledge and skills.
• Plans and Aligns – Make it relevant, make it purposeful.

Our Purpose, Values & Behaviours

At the heart of everything we do is our belief in being a Home for all, empowering people to Make a Difference.

We:

• Think Big, Learn Fast
• Work It Together
• Make The Hard Call

Our values guide how we show up every day:

• Aligned in how we work together
• Agile in the face of change
• Accountable to our promises
• Action‑led, with integrity and transparency

Why Join Us?

We reward not just the results but the positive impact you make along the way. With a pay-for-performance culture, we value curiosity, collaboration, and the drive to keep improving.

The Benefits

• 33 days holiday (inclusive of Bank Holidays)
• Annual Incentive Plan
• Employee Assistance Programme
• Life Assurance & Pension Plan
• Health & Wellbeing Programme (including health cash plan)
• High Street Reward Scheme & Refer a Friend Programme
• Free Parking & Eye Care support
• Flexible working model
• Employee Recognition Programme

Our Hiring Process

• Initial discussion with our Resourcing Team.
• On-site interview process (1–2 stages depending on role).
• Successful candidates will be notified, and start dates confirmed.

If you haven’t heard from us within 4 weeks, please consider your application unsuccessful.

Note for Recruitment Agencies: We manage our vacancies internally, preferring direct hires and referrals. When needed, we engage agencies from our Preferred Supplier List (PSL). Speculative CVs from agencies not on our PSL will not be considered, and no introduction fee will apply.